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Sales Training Courses

Essential Selling Skills

A One-Day Training Course

Your training is easier with Activia because we have:
  • Recognised national quality accreditations
  • Training businesses since 1995
  • Friendly, capable, flexible service
  • Dedicated training advisors
  • Unique tools and backup
  • Fiercely competitive prices !
Sales Training Courses from Activia
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Course Content

Course Aims

This hands-on one-day training course has been designed to give delegates a solid understanding of good selling practices and to enhance their ability to be effective. Introducing basic concepts, delegates are taken through simple but essential selling techniques, in a structured and proven way that will enable them to make instant changes to their working practices and achieve sustained improvements in their performance.

Who Should Attend

The course is intended for anyone involved in a process where sales opportunities exist. The concepts apply to both telephone and face-to-face environments, and while the course has been developed with salespeople in mind, it can also be applied to other people, such as Customer Service or Support staff, who often have the chance to turn situations into sales opportunities.

Course Outline

Course Introduction and Overview
What is Selling?
• What Constitutes a Sale?  • What Motivates You to Buy? 
Essential Selling Skills
• What are the Essential Selling Skills?  • List of Essential Selling Skills  • Exercise: What aspects of your selling skills do you feel you need to improve? 
Who Are Your Customers?
• Internal, External and VIP Customers  • Customers’ Needs 
Overview of Communication
• The Three Parts of Communication  • Your Competition 
Communication Skills
• Why Communication Goes Wrong  • Getting Communications Across  • Personal Communication Style Questionnaire 
Wheel of Communion
• The Wheel of Communion 
Setting Goals
• The Dot Exercise  • Knowing What You Want to Accomplish  • SMART Goals 
Features, Advantages and Benefits
• What are Features, Advantages and Benefits?  • Identifying Features, Advantages and Benefits 
AIDA Including Wants and Needs
• What is the Structure of a Sale?  • Attention  • Interest  • The Four Types of Questions.  • Exercise: Questioning  • Desire  • Action 
A B C – Always Be Closing
• ABC – Always Be Closing  • Top Fifteen Ways to ALWAYS BE CLOSING 
A Personal Action Plan

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Contact Us

Activia Training
Head Office:
    Regus House, 268 Bath Road
    Slough,   SL1 4DX

Sales:       0845 230 6150
Service:    0845 230 6159
Accounts: 0845 230 6157
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Why Activia for Sales Training Courses ?

Sales Training Courses in London, Birmingham, Manchester, Leeds, Bristol and the South East

Activia should be your first choice for sales skills training in the UK.   We provide you with a full range of classes for Sales Team Training.
If you are looking for courses for selling techniques, you will find that Activia offers a level of service that is unrivalled in the market, with quality, flexible 1 day Sales Training Courses at fiercely competitive prices.

Sales Team Training

If your requirement is training your sales team, we can provide you with training courses from introduction to advanced level at highly competitive prices. You will find that for classes for developing corporate relationships, Activia will provide more tailored, flexible and focused solutions, and this enables you to get the most from your budget using the minimum of resources.

Courses in London, the Midlands, Manchester, Bristol, Berkshire, Buckinghamshire, Hampshire, Surrey and UK wide

We provide Sales Team Training courses all over the UK, with modern, fully equipped training centres in the following locations:

Sales Training Courses in the City of London

Serving the City in Liverpool Street and Fleet Street, and the West End of London, as well as areas like Leytonstone, Walthamstow, Barking, Chingford and Ilford.

Sales Training Courses in West London

Serving West London, as well as areas like Brentford, Kew, Watford, Richmond and Hounslow.

Sales Team Training in the centre of Bristol

Serving South West England, covering Bristol, Avon and Bath and Radstock in Somerset as well as Clevedon and Chepstow.

Sales Training Courses in Birmingham City Centre

Serving Warwickshire and the Midlands, covering Birmingham, Walsall and Dudley as well as Wolverhampton, Solihull and Tamworth.

Sales Team Training in Leeds

Serving Yorkshire and the North of England, covering Leeds, Bradford and Harrogate as well as Halifax, Wakefield and Castleford.

Sales Training Courses in Manchester

Serving Lancashire and the North West, covering Manchester, Salford, Stockport and Oldham as well as Bolton, Rochdale, Wigan, Warrington and Macclesfield.

Sales Training Courses in Reading

Serving Berkshire and the Thames Valley, covering Reading, Theale and Newbury as well as Henley and South Oxfordshire.

Sales Training Courses in Bracknell

Serving Berkshire and the Thames Valley, covering Bracknell, Wokingham and Ascot as well as Crowthrone, Camberley and Woking.

Sales Team Training in Slough

Serving Berkshire and the Thames Valley, covering Slough, Windsor and Maidenhead as well as High Wycombe, Uxbridge and Watford.

Sales Team Training in Milton Keynes

Serving Buckinghamshire, covering Milton Keynes, Aylesbury and Buckingham, as well as Luton, Bedford, Stevenage, St Albans and Welwyn Garden City.

Sales Training Courses in Basingstoke

Serving Hampshire, covering Basingstoke, as well as Farnham, Farnborough and Aldershot to the east, and Newbury, Andover and Winchester to the west.
Our experienced, high quality trainers will deliver your training to the highest standards and with the maximum effect.

In House Sales Training Courses across the UK

For in house delivery of Sales Team Training, we have an established national UK network of trainers, as well as thirteen centres in London, Birmingham, Manchester, Leeds, Bristol, Slough, Reading, Bracknell and Milton Keynes. So you can be sure that your sales skills training will be delivered in a quality assured and cost effective manner.   For in-house training your sales team, you need look no further than Activia.


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Why Activia?