Bane or Boon?There’s no doubt that the landscape of language is changing. Communication is becoming increasingly reductive – with text messaging and social media applications like Twitter being largely responsible for driving forward these changes. This is all well and good within the context of day-to-day interaction, but what impact does it have on your business?
Let’s say you take on a university graduate who has the right qualifications for the role, but uses abbreviations like ‘C U Later’ in their emails or report writing. Does this demonstrate to your customers that you’re a modern company in touch with the latest fads of language, or render your business writing as unprofessional?
A Time and a PlaceSometimes this new and funkier style of writing is completely appropriate. For example, a recruitment ad in a local paper may encourage younger people to apply if it’s written in the style of a tweet. At the same time, this style of writing isn’t appropriate for formal correspondence, which needs to be uniform to underline the sense of a corporate style. Ensuring that newcomers apply the same level of email etiquette as other employers in the company is therefore essential if you want to communicate effectively with your internal and external customers.
What Training is Needed?Before you decide which business writing course is best, it’ll be a good idea to identify what skills your younger employees need to help them reach the standard required by your business. Do these individuals simply need to be reminded of basic skills they’ve forgotten – or is there a particular developmental issue that needs to be addressed as part of their training? It may be that these people don’t have any direct experience of memo writing, for example, which means it’s simply a question of them receiving the right level of guidance and instruction.
By helping younger employees to re-learn existing skills, or develop new ones, you’ll be able to promote a level of consistency in your writing that’ll help to enforce a sense of corporation identity within your business.