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Selling Skills Fast Track
Selling Skills Fast Track


The best source of Sales Training

A hands-on one-day course with free pre-course online skills testing
See Our Latest Reviews on TrustPilot:
Activia Training Silver Jubilee - training since 1995

Prices you'll not see anywhere else!

Training vouchers

Prices cut by up to 30%

Scheduled Public Classes: Additional delegates for just £99

Training at Your Offices: Prices from £299

Training Vouchers: Prices for block tickets from £725

Click the orange "Book Your Training" button on the right of the page, and see how much you can save ... but remember: these prices won't last for ever!

CPD accredited course

Note: this Selling Skills Fast Track course is CPD certified.
It is delivered as a classroom course.
This means that not only has it been rigorously assessed in terms of content and quality, but it comes with a FREE CPD Certification certificate, as well as an Activia diploma of completion.
We are a corporate member of the CPD: the highest level of association available.


Full details of modules and topics covered in this one-day course


This is a one-day training course structured into 10 modules


This highly intensive one-day course takes delegates through the major elements of making a success in sales.  It provides an understanding of how the sales process works, moving through the structure of how to sell effectively and finishing with a treatment of the importance of relationship building for long term success.


Anyone who needs to improve their selling skills and can only afford or justify a single day of training.  Attendees can be anyone who has a selling element in their job -- so can be working in any role which involves dealing with customers, not necessarily a pure sales environment.

Want to see prices and options for delivery of your training?

MODULE 1:  Introduction and Course Overview
Topics covered:
  • About the Course
  • Learning Objectives
MODULE 2:  The Sales Process and AIDA
Learning outcomes:
Learn how the sales cycle works and how AIDA can structure your whole approach.
Topics covered:
  • The Four Steps of a Sale
  • How the Sales Cycle Works
  • The Sales Process - A Prcatical Example
  • Outline of the AIDA Model
  • ATTENTION - Gettion your Customer's Attention
  • INTEREST - Creating Interest in your Customer
  • DESIRE - Motivating People to Buy
  • ACTION - Closing the Sale
MODULE 3:  Core Selling Skills
Learning outcomes:
Know the essential skills that can develop exceptional communication practises into clearly defined methods using listening, questioning and organisational procedures.
Topics covered:
  • Core Attributes You Need to Succeed
  • Communications Skills in Sales
  • Questioning Skills
  • Types of Questions
  • Listening Skills
  • Levels of Listening
  • What to Avoid
  • Getting Organised for Sales
MODULE 4:  People Buy From People
Learning outcomes:
Know and understand the real secrets behind what encourages people to buy. From the twelve rules of likeability to understanding the skills of influence.
Topics covered:
  • How People Make Buying Decisions
  • The Rules of Likeability
  • The Importance of Empathy
  • Building Trust and Rapport
  • What Makes People Buy
  • Other Reasons People Buy
MODULE 5:  Action - ABC: Always Be Closing
Learning outcomes:
"Always be closing" (ABC) is the key to any productive conversation with a customer. Discover the 6 types of closing techniques, the frames and the pitfalls of that crucial last step.
Topics covered:
  • Asking for the Business
  • Buying Signals
  • Effective Closing Techniques
  • Types of Close
  • Framing the Close
  • Pitfalls When Closing the Sale
  • Trial Closing
  • The Most Poerful Word in Sales
  • Getting Repeat Business
  • Maximising Profit
MODULE 6:  Handling Objections
Learning outcomes:
Learn how an objection can become an opportunity to develop sales from the customer's point of view through listening and asking the right questions.
Topics covered:
  • The Four Types of Objection
  • Good Practice when Dealing with Objections
  • Poor Practice when Dealing with Objections
  • Objection Handling with the LAAC Process
MODULE 7:  Advanced Selling Techniques
Learning outcomes:
Learn how to enhance the value of each sale by working smarter and using simple proven techniques
Topics covered:
  • Cross Selling
  • Up Selling
  • Value Added (Suggestive) Selling
  • Advancing Opportunity
  • Exceeding Customer Expectations
  • Lifetime Value
  • Giving Recognition
MODULE 8:  Negotiation Tactics
Learning outcomes:
See how positional bargaining is a poor approach to take, and see how opening things up will create better outcomes.
Topics covered:
  • Basic Negations Quiz
  • Positional Bargaining or Principled Negotiation
  • Problems with Positional Bargaining
  • Opening Up the Negotiation
  • Reverse Psychology in Negotiation
MODULE 9:  Building Profitable Relationships
Learning outcomes:
Learn how identifying the right people and dealing with them professionally will pay off with long term profiable relationships
Topics covered:
  • The Leaky Bucket Problem
  • Identifying Key Individuals
  • Prospecting
  • Influencers and Decision Makers
  • Talking to the Right People
  • Making that Good First Impression
  • How to Win Friends and Influence People
  • Dale Carnegies Six Principles of Relationship
  • Whats In It For Me? (WIIFM)
  • Honesty and Integrity
MODULE 10:  Your Personal Action Plan
Topics covered:
  • Statements of Intent
  • Further Notes

Want to see prices and options for delivery of your training?

Selling Skills Fast Track
Apr 17, 2020
Leeds West One
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Apr 23, 2020
Tower Bridge
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Apr 24, 2020
Birmingham Queensway
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Apr 29, 2020
Bristol Easton BS5
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May 12, 2020
Manchester Piccadilly
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May 14, 2020
London Victoria
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Don't see a date you want?


Sales Skills: Essential Selling Skills

[Duration: one day]

Essential Selling Skills

  • Introduction and Course Overview
  • Why Do We Contact Our Customers?
  • Starting Out in Sales
  • The Sales Process
  • The Fear Factor in Sales
  • Attributes of a Good Sales Person
  • The AIDA Sales Model
  • Core Selling Skills
  • Handling Objections
  • People Buy From People
  • Making Action Plans
  • Your Personal Action Plan

Sales Skills: Beyond the Basics

[Duration: one day]

Beyond the Basics of Sales

  • Introduction and Course Overview
  • The Right Approach to Sales
  • Questioning Skills for Sales
  • Listening Skills for Sales
  • Maximising Productivity in a Sales Role
  • Attention - Getting your Customer's Attention
  • Interest - Creating Interest in your Customer
  • Desire - Motivating Customers to Buy
  • Action - ABC: Always Be Closing
  • Your Personal Action Plan

Sales Skills: Advanced Selling Techniques

[Duration: one day]

Advanced Selling Techniques

  • Introduction and Course Overview
  • Building Profitable Relationships
  • Advanced Objection Handling
  • Advanced Selling Techniques
  • Controlling the Conversation
  • Advanced Questioning Skills
  • Negotiation Tactics
  • Writing Effective Proposals
  • Your Personal Action Plan

Sales Skills: Success on the Telephone

[Duration: one day]

Success in Telephone Sales

  • Introduction and Course Overview
  • The Sales Process
  • The Fear Factor in Sales
  • Maximising Productivity in a Sales Role
  • The Importance of Voice
  • The Telephone as a Business Tool
  • Outbound Calls: Developing Your Script
  • Setting SMART Goals for Yourself
  • Pre-Call Planning
  • Generating Appointments
  • Dealing with Gatekeepers
  • Incoming Calls
  • Voice Mail Messages
  • Action - ABC: Always Be Closing
  • Your Personal Action Plan

Sales Skills: Effective Field Sales

[Duration: one day]

Effective Field Sales

  • Introduction and Course Overview
  • Maximising Productivity in a Sales Role
  • Meetings and Your Time
  • Generating Appointments
  • Successful Customer Meetings
  • Creating a Good Impression in Sales Meetings
  • Making Great Sales Presentations
  • Interest - Creating Interest in your Customer
  • Desire - Motivating Customers to Buy
  • Action - ABC: Always Be Closing
  • Your Personal Action Plan

Sales Skills: Profitable Account Management

[Duration: one day]

Profitable Sales Account Management

  • Introduction and Course Overview
  • Identifying Key Accounts
  • Building Profitable Relationships
  • Writing Effective Proposals
  • Managing Customer Expectations
  • Planning Customer Contact
  • Developing Your Key Account Strategy
  • Negotiation Tactics
  • Meetings and Your Time
  • Successful Customer Meetings
  • Your Personal Action Plan



Angharad Mai Jones
, Jan 22 2019
"Good course with useful tips for me to use on a daily basis with clients"

Course rating of 5 stars
Daniela Schlick
, Jan 22 2019
"The trainer was lovely and provided exactly the tips and tricks we were hoping to get."

Course rating of 5 stars
Annette Cooney
, Oct 5 2018
"The teacher was great and really helpfull."

Course rating of 5 stars
Sam Keech
, Aug 10 2018
"The trainer on the day named John, was knowledgeable, patient and friendly. He made the course what it was!"

Course rating of 5 stars
Gari Fisher
, Jul 27 2018
"Jon was very knowledgeable and his teaching methods suited me very well. The environment was relaxed and Jon was very attentive."

Course rating of 5 stars
Annette Cooney
, Jan 26 2018
"The trainer, Ray, was very good at tailoring the course to me, he was friendly and informative."

Course rating of 5 stars
Dean Johnson
, Jan 25 2018
"Having had no previous formal sales training prior to this, the course provided an excellent overview of the key skills needed to become a successful salesperson. The course information was tailored to my role in my organisation and the course presenter was excellent. He was extremely positive, charismatic and helpful. "

Course rating of 5 stars
Nabila Aslam
, Jan 25 2018
"The trainer was brilliant, very motivating and inspired us all the think deeply about the sales process but also our own skills and applying them in your everyday life. Some great tip and tricks to take forward and was useful to hear his first hand experience and wealth of knowledge! Went away feeling inspired and looking forward to my next course with Activia!"

Course rating of 5 stars
Becky Fox
, Jan 25 2018
"Dan was fantastic, the way he interacted with us was great and made it really enjoyable. He maintained his energy and enthusiasm through what was an intense, long day and we all learnt a lot from him. The resource is also really useful and I'll definitely be referring back to it. "

Course rating of 5 stars
Tom Perrin
, Jan 25 2018
"Dan was very engaging, very passionate and very thorough. A credit to Activia!! "

Course rating of 5 stars


General Information

All Activia sales training has been created, reviewed and developed to ensure up to date provision and constantly improving standards of content. Our Sales training is interactive and classroom-based which maximises learning through the ability to ask questions and discuss specific issues.

Class Sizes

Maximum class size for Sales courses is 10 delegates, which ensures that attendees get adequate time for personal attention from the instructor. At some of our centres, the maximum class size is 12 delegates.

Note that we never cancel our scheduled classes -- even if there are only one or two delegates -- so once you have booked, your place is assured.

For training at your offices, we can deliver classes of up to 15 delegates, though with bigger class sizes you must understand that there is less time for questions from delegates, and this may affect the quality of their experience.

How to book
Course, dates and delegate numbers
Decide on the Sales course you want, the date(s) you can attend, and the number of delegates involved
Training location
Also decide whether you want training at your offices or at one of our centres
Speedy course booking
You can use the Speedy Quote option to contact us for a quick price, or you can book online from the schedule on this website
Call us
if at any time you want help or advice, or you want to book on the telephone, just call us on 0333 6000 111 to speak to one of our friendly training advisors

Note: With non-credit card bookings you must sign and return a Booking Form before we can confirm your training.

Also note: If you are a private individual you must pay by credit card at the time of booking.

The confirmation process
Course places allocated
Your place is allocated, along with the trainer, workbooks and exercise files if appropriate
Booking confirmation
You receive an official confirmation, with joining instructions (and directions if it's at our centre)
Training invoice
You receive a VAT invoice

Note: Please allow 1 - 2 working days for your confirmation and invoice.

What happens on the day

If you are coming to our centre, dress code is smart casual.   Refreshments in the form of tea/coffee will be provided for morning and afternoon breaks, but please note that we do not provide lunch.   The timetable is as follows:













Note: break times can vary according to the needs of the training, and course duration for smaller class sizes are usually shorter because fewer delegates have fewer questions !

For training at your offices, this itinerary can be varied by prior arrangement.

What you get

With your Sales training course from Activia, you get a free workbook, so you can review and revise afterwards to reinforce your knowledge.

Every delegate on a Sales course also gets an Activia Training Attendance Certificate.


Call us on:
0333 6000 111

   You can email us direct (You'll usually get a response within 2-3 working hours)
   Or fill out the details below and we'll be in touch very soon:

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