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Results-Based Sales Training
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SALES TRAINING

Sales Skills Course

Training Courses in Sales Skills delivered in 11 UK locations or at your offices UK-wide
See Our Latest Reviews on TrustPilot:
The Best in Sales Training

Take a look at our sales courses: every one is directed at specific skills - from beginners to professional, with special courses for telephone sales, field sales and account management. There's even a Fast Track course for those who are short on time.

And of course, you can create a "Pick n Mix" bespoke course at no extra charge if you want the content tailored exactly to your requirements.

We don't think you'll find a better solution, and with our great pricing as part of the package, you are definitely in the right place!

Classroom training Classroom training

Classroom training is proven to give the best learning experience and knowledge retention. You have the benefit of a relaxed but professional learning environment, an experienced trainer and the opportunity to ask questions, so you are 100% sure you understand all the course content.

Click for details of:
    Course outlines and links
    More about classroom training

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Sales and Developing Business page

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COURSE OUTLINES & LINKS FOR
SALES TRAINING
Browse the outlines and click for more details on each course

Selling Skills Fast Track

Selling Skills Fast Track

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • The Sales Process
  • The Fear Factor in Sales
  • Attributes of a Good Sales Person
  • Core Selling Skills
  • People Buy From People
  • Questioning Skills for Sales
  • Listening Skills for Sales
  • Maximising Productivity in a Sales Role
  • Building Profitable Relationships

Click for FULL COURSE DETAILS

Introduction to Successful Selling

Introduction to Successful Selling

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • Why Do We Contact Our Customers?
  • Starting Out in Sales
  • The Sales Process
  • The Fear Factor in Sales
  • Attributes of a Good Sales Person
  • The AIDA Sales Model
  • Core Selling Skills
  • Handling Objections
  • People Buy From People
  • Making Action Plans
  • Your Personal Action Plan

Click for FULL COURSE DETAILS

Putting Selling Skills Into Action

Putting Selling Skills Into Action

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • The Right Approach to Sales
  • Questioning Skills for Sales
  • Listening Skills for Sales
  • Maximising Productivity in a Sales Role
  • Attention - Getting your Customer's Attention
  • Interest - Creating Interest in your Customer
  • Desire - Motivating Customers to Buy
  • Action - ABC: Always Be Closing
  • Your Personal Action Plan

Click for FULL COURSE DETAILS

Professional Selling Skills

Professional Selling Skills

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • Building Profitable Relationships
  • Advanced Objection Handling
  • Advanced Selling Techniques
  • Controlling the Conversation
  • Advanced Questioning Skills
  • Negotiation Tactics
  • Writing Effective Proposals
  • Your Personal Action Plan

Click for FULL COURSE DETAILS

Successful Telephone Sales

Successful Telephone Sales

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • The Sales Process
  • The Fear Factor in Sales
  • Maximising Productivity in a Sales Role
  • The Importance of Voice
  • The Telephone as a Business Tool
  • Outbound Calls: Developing Your Script
  • Setting SMART Goals for Yourself
  • Pre-Call Planning
  • Generating Appointments
  • Dealing with Gatekeepers
  • Incoming Calls
  • Voice Mail Messages
  • Action - ABC: Always Be Closing
  • Your Personal Action Plan

Click for FULL COURSE DETAILS

Field Sales

Field Sales

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • Maximising Productivity in a Sales Role
  • Meetings and Your Time
  • Generating Appointments
  • Successful Customer Meetings
  • Creating a Good Impression in Sales Meetings
  • Making Great Sales Presentations
  • Interest - Creating Interest in your Customer
  • Desire - Motivating Customers to Buy
  • Action - ABC: Always Be Closing
  • Your Personal Action Plan

Click for FULL COURSE DETAILS

Managing Key Accounts

Managing Key Accounts

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • Identifying Key Accounts
  • Building Profitable Relationships
  • Writing Effective Proposals
  • Managing Customer Expectations
  • Planning Customer Contact
  • Developing Your Key Account Strategy
  • Negotiation Tactics
  • Meetings and Your Time
  • Successful Customer Meetings
  • Your Personal Action Plan

Click for FULL COURSE DETAILS

Negotiation Skills Basics

Negotiation Skills Basics

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • The Process of Negotiation
  • Possible Outcomes from Negotiations
  • Working Towards Win-Win Solutions
  • Negotiating Is Not Compromising
  • Who Has Got the Power?
  • Reading the Styles of Negotiators
  • The Successful Negotiator
  • Mistakes to Avoid When Negotiating
  • Your Personal Action Plan

Click for FULL COURSE DETAILS

Negotiation Skills Advanced

Negotiation Skills Advanced

COURSE OUTLINE
[Duration: one day]

  • Introduction and Course Overview
  • The Power of IF ...
  • Problems with Multiple Party Negotiations
  • Bargaining and Positioning to Advantage
  • Making Summarising an Art
  • Breaking Deadlocks
  • Dealing With The NOs
  • Controlling the Paperwork: Clauses That Benefit Both Parties
  • Your Personal Action Plan

Click for FULL COURSE DETAILS
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CLASSROOM TRAINING FOR
SALES
Do you want the best? Here's how to get it!
Classroom training for SALES
Classroom training provides the best learning experience and knowledge retention, and is the preferred choice if you want to really get to grips with the subject.
Our class sizes are always small, allowing lots of time for questions and discussion, so you come away with a full grasp of the content, ready to use it right away.
Options for Classroom Training
Scheduled Public Classes

Best for: 1 - 4 delegates

With 11 centres across the UK, we always have a full schedule of great courses at super prices.
And we don't cancel classes – even if you are the only delegate booked on the course!

Price Guide
  • Prices for public classes start at £249
  • Early Bird discounts can reduce the price to £207
  • For multiple delegates, prices can be as low as £149

If you don't see a course at the location, or on the date, you want, it is often possible to take advantage of our unique "Schedule Your Own" feature which is available from £249.

Book Online
It couldn't be easier with our full listings of classes and dates: just click here and reserve your place in two minutes.

Training at Your Offices

Best for: 3 or more delegates

A great option that's cost effective and easy to organise: just set up the training room and we come to you to deliver the content you want on the day you choose.

Price Guide
Prices for training at your offices starts at £549

Private Training at Our Centres

Best for: 3 or more delegates

If you want training away from your offices (and possible distractions), we can arrange a day at one of our centres with only your staff in attendance.

Price Guide
Prices for private Sales training at our centres varies, but generally starts at £599

Call us on 0333 6000 111 or request a callback so we can discuss your needs.

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DELEGATE FEEDBACK
FOR OUR SALES COURSES
AVERAGE REVIEW: 4.5 out of 5  BASED ON 117 REVIEWS
Elysha Sevier, Course: Nov 6 2017
Course rating of 5 stars "Excellent tutor. "

 
Sara Holt, Course: Successful Telephone Sales Oct 13 2017
Course rating of 4 stars "Kate was very personable and coped well with the variety of skill level in the room."

 
Robyn Jackson, Course: Successful Telephone Sales Aug 8 2017
Course rating of 5 stars "Great advise from Louise "

 
Kelly McKee, Course: Successful Telephone Sales Jul 27 2017
Course rating of 4 stars "Found the course to be very rewarding I found out I wasn't as rubbish as I thought."

 
David Clark, Course: Successful Telephone Sales Jul 27 2017
Course rating of 4 stars "The course tutor was very friendly and informative"

 
Claire Parker, Course: Successful Telephone Sales Jul 27 2017
Course rating of 4 stars "Was very surprised with the whole day and really enjoyed it."

 
Rima Bajaj-Hall, Course: Successful Telephone Sales Jul 18 2017
Course rating of 4 stars "Kieran was superb, his pace, articulation and explanations were first class and the way her positioned ideas were very impactful. I personally loved his Always Be Closing Staircase reference - not heard that before but already using that method with my team. "

 
Kyle Fearn, Course: Successful Telephone Sales Jul 4 2017
Course rating of 3 stars "An enjoyable day"

 
Patrick Duffy, Course: Managing Key Accounts Jun 16 2017
Course rating of 5 stars "the trainer Stuart was absolutely brilliant, in his covering of the training brochure and giving a better understanding of the terms being used in the book. would highly recommend this course and the trainer to friends and colleagues."

 
Natalie Hill, Course: Successful Telephone Sales May 9 2017
Course rating of 4 stars "Terry was a lovely man and made me enjoy the course more than I expected to."

 
Amanda Thompson, Course: Introduction to Successful Selling May 8 2017
Course rating of 4 stars "I would recommend this course to people who are new to a sales job, and also people like myself who have entered into a new field of sales. (I was in an internal sales role and I'm now out on the road)."

 
Francesca Lessels , Course: Managing Key Accounts Apr 25 2017
Course rating of 4 stars "I really enjoyed the day and felt like I achieved everything I set out to. The trainer was lovely and I would use her again."

 
Christopher Hall, Course: Successful Telephone Sales Mar 8 2017
Course rating of 4 stars "Terry was an excellent, nice guy, very keen to teach and pass on his expertise, very helpful "

 
Jonathan Pratt, Course: Successful Telephone Sales Mar 3 2017
Course rating of 4 stars "Good structure and class size was also good."

 
Rachel Pollard, Course: Successful Telephone Sales Feb 21 2017
Course rating of 4 stars "Vivenne our tutor is a wealth of experience and asset to your company, "

 
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FREE TOOLS & RESOURCES
FOR SALES
Resources to make your training easier to organise
FREE Skills Check
See where your training needs lie: click to view

FREE Bespoke Course Creator
Build your own bespoke course: click to view

Move to next Sales section

GENERAL INFORMATION
ABOUT SALES TRAINING

What we do, and how we work, to make sure you get the most from the courses you attend
Making Sales People Truly Productive

Sales people are greedy. That the way it is, and how it should be. Without their hunger for more, a company will never achieve its commercial potential, so every effort needs to be made to feed that hunger, and a huge part of that lies in sales training.

It is said that sales people are born, not made, but at Activia, we beg to differ. Essential selling skills like asking the right questions, listening to answers, recognising buying signals and using closing techniques to suit the situation only come with learning, application and experience. For sure, natural characteristics like an inclination to engage with people, or win them over, will help you so far, but in a business environment you need much more.

Sales training must be effective, and focused on the individual sales person, the company and target market. We have a suite of modern selling courses that can be attended on a public schedule, or tailored to suit your needs.

The Importance of Sales

The effectiveness of a Sales function in dealing with customers, in building and maintaining relationships and maximising the level and profitability of business, is almost certainly the most significant influence on the profitability of any company. And effective sales training can often improve performance betond recognition.

Just think of all the selling opportunities your sales team gets: not just incoming calls and emails, but outbound calls and visits to customer offices. What is your conversion rate on those? What effect would it have on your company's profitability if you could bring about just a 10% improvement on that?

Then there are the missed opportunities - those caused by failing to take proper advantage of selling situations. These can be a tendency to sell the obvious, or the easy, but not thinking of trying to explore for more. Or the follow-up call which doesn't progress the relationship, or the speculative call that fails through a lack of proper questioning.

Think about the sales that occur without the proper effort to upsell: the higher-priced alternative, the add-on product(s), or even a higher order quantity. The lost potential can be staggering.

It doesn't end there either. Sales opportunities are everywhere: customer service or support staff encounter situations every day where a question, or even a complaint, can be turned into a sale.

We can never measure what we miss. So you won't be able to put a number on the cost to your organisation of the business that slips through your fingers. You will, however, be able to feel from a little observation -- and your own logic -- that some kind of investment in preventing quite so much waste will repay itself many, many times over.

Our Great Range of Sales Training Courses

Activia's sales training courses cover all you need to know. Click on the buttons to the right to see full details for each.

An Introduction to Successful Selling, where delegates are given an understanding of the sales process along with basic selling techniques.

Putting Selling Skills Into Action takes delegates through simple but essential selling techniques, in a structured and proven way.

Professional Selling Skills raises the bar with further development of skills covered in the other courses, and introduction of new areas.

Field Sales adds great lessons on meetings and presentations to some core skills so you can make your field sales activity the efficient profit driver it should be.

Key Account Management enables you to properly qualify who you should be targeting, and how to get the most from these customers.

Successful Telephone Sales provides an understanding of the importance and usage of the telephone in selling, as well as tips on planning and creating effective scripts.

Selling Skills Fast Track is a great highly intensive workshop which takes you through the essential elements of the above courses in just one day. Be prepared for some hard work here!

More about training with Activia

With Activia, you can check your skill level (click here to view our Tools and Resources) which ensures you book on the correct course.   This facility is also invaluable when putting together training programmes or bespoke courses for numbers of delegates.

You can also build your own Sales course (click here to view our Tools and Resources) to suit your own or your company project requirements, incorporating the modules which cover the subjects you want to learn.



GET IN TOUCH

Call us on:
0333 6000 111

   You can Email us direct (You'll usually get a response within 2-3 working hours)
   Or fill out the details below and we'll be in touch very soon:
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SALES SKILLS COURSE

We can enhance your skills with courses for your sales team at any of our twelve training centres UK wide, or we can come to your offices: if you have groups of three or more staff who need training, this is a very convenient, flexible and cost effective option. Moreover, most of our sales courses are 1 day, which keeps "out of office" periods for attendees to a minimum.

We have been delivering sales skills course all over the UK since 1995 and have continually developed our philosophy of high quality, flexible and results-driven provision of sales skills training to ensure constantly improving standards of quality.   So you can be confident that we have the expertise, and the experience, to give you a great return on your investment in Sales Skills Training from Activia.

Why not contact us today to see how we can help with providing your selling skills courses ?


Stay in touch

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Contact Details

Activia Training

Locations Address: Head Office, Regus House,
268 Bath Road
Slough, Berkshire SL1 4DX

Phone Sales:           0333 6000 111

Service:       0333 6000 555

Accounts:   0333 6000 777



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