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Developing Assertiveness in the Right Way


The best solution for Assertiveness Training Courses

A hands-on one-day course with free e-learning revision after your training and pre-course online skills testing. Free bespoke course design is also available for private classes if the content needs to be adjusted
Need PRICES or DATES?  See the blue link buttons on the right  >>>

Full details of modules and topics covered in this one-day course

Blended learning

Note: Free e-learning revision is available with this course: 12 months of access for each delegate on a scheduled public (open) class.


This is a one-day training course structured into 11 modules


This one-day training course has been designed to give delegates the appropriate tools to assert themselves in a wide range of situations at work. They will learn how the proper use of assertive behaviour enables people to deal with work colleagues, clients, suppliers and personal contacts in a way that is productive yet maintains and improves relationships.


Anyone who wants to develop more productive working relationships with colleagues, managers/staff and clients, in a positive way that makes life easier for everybody.


Learning to be assertive is an essential skill in business – it allows you to bring your ideas and points across clearly and with confidence. At Activia, we guide you to a manner that comfortably sits within the ‘pushy and annoying’ manager and the ‘doormat’ that isn’t respected by employees.

It’s all about finding the right combination – knowing when to be assertive and when to take a more flexible approach is what makes the difference. These are just some of the ways assertiveness can help your organisation:

  • How to get your thoughts across in a clear and coherent manner
  • How to mould your ‘office personality’ and how you wish to be perceived
  • Knowing the difference between constructive criticism vs. insults
  • When to hold back and when pushing through makes sense
  • Using your body language and voice to your advantage
  • To remain professional at all times, never going beyond what’s acceptable when attempting to establish authority

When you train with Activia, we teach you how to apply assertive communication skills in your everyday work situations: you will acquire practical techniques which will increase your effectiveness and productivity, and help you to gain control of daily activities.


Our courses have been built to give delegates easy-to-digest explanations and techniques that can be applied the minute you leave the classroom. At Activia, we’ll teach you:

Different Types of Behaviour

Business isn’t limited to processes and making sure the numbers add up. It’s also largely about being able to deal with people ¬– your staff forms the crux on which any successful organisation is built.
We’ll teach you how to recognise aggressive, passive and assertive behaviours. You’ll be able to adapt your behaviour depending on the situation, responding to and being able to recognise various social triggers.

Assertiveness and You

This is where we’ll take you through a process of self-reflection – how does assertiveness form a part of your management style? Do you use it effectively when dealing with employees or clients?

Personal Communication Styles

There are several ways in which you can communicate – there is not a single right answer, but rather a collection of different options that can be used based on the circumstance.
We’ll provide everything you need to know about communication, what it is, how to get it across effectively, and we’ll tailor an action plan based on your personal communication style questionnaire.

Saying the Right Things

Once we’ve established an understanding of assertiveness and its place in communications, we’ll give you a template on which to build an assertive dictionary that will help you say all the right things. We’ll equip you with specific exercises to help build your knowledge and confidence.

Body Language

Communication is more than just what you say – body language is often more communicative than words. Assertive body language can get your message across before you even open your mouth. We’ll teach you several techniques that will deliver instant results.

Activia is one of the UK's leading business training organisations – we have helped thousands of people to reach their potential in the workplace. These are just a few reasons why employers consistently choose us:

The Experience

We have been involved in the training industry since 1995. We know exactly how to assemble course structures that fulfil maximum potential, without wasting time or resources. Having the backing of hundreds upon hundreds of past courses, we give businesses what they need.

Dedicated (and Friendly!) Training Advisors

Our trainers aren’t chosen just for their professional qualifications, but they also need to have the right personality – we want our delegates to land in a friendly atmosphere, where people feel at ease and ready to ask questions and make contributions to our sessions.

Tools and Backup

When you finish your course at Activia, that’s not the end of your learning experience! We give you the tools you need to continue the process once you’ve left. We’ll give you a personal action plan, which is a tailored programme built to get the best results for your business.

MODULE 1:  Introduction and Course Overview
MODULE 2:  Different Types of Behaviour
Learning outcomes:
Understand aggressive, passive, passive aggressive and assertive behaviour and the effects they have.
Topics covered:
  • Passive (Submissive) Behaviour
  • Aggressive Behaviour
  • Passive-Aggressive Behaviour
  • Assertive Behaviour
MODULE 3:  Recognising and Dealing with Bad Behaviour
Learning outcomes:
Recognise aggressive, passive and passive aggressive behaviour and know how to deal with them
Topics covered:
  • Recognising Passive Behaviour
  • Dealing with Passive Behaviour
  • Recognising Aggressive Behaviour
  • Dealing with Aggressive Behaviour
  • The LEEP Model for Handling Aggression
  • Recognising Passive-Aggressive Behaviour
  • Dealing with Passive-Aggressive Behaviour
MODULE 4:  Assertiveness and You
Learning outcomes:
Self-reflection - identify what triggers your reactions and recognise the benefits of assertive behaviour.
Topics covered:
  • Self Reflection
  • How You Are Perceived by Others
  • Faulty Assumptions
  • The Benefits of Assertive Behaviour to You
MODULE 5:  The Nature of Communication
Learning outcomes:
Identify what good communication skills are, what are the benefits and barriers to communication and getting your point across.
Topics covered:
  • What is Communication?
  • Barriers to Communication
  • Getting Communications Across
  • Personal Communication Style Questionnaire
MODULE 6:  Getting Our Thinking Right
Learning outcomes:
The inner dialogue, recognising how our own thinking can positively or negatively affect the way we react to situations.
Topics covered:
  • Our Inner Dialogue
  • Managing Our Inner Dialogue
  • Understanding Rights and Responsibilities
  • The Responsibilities of Assertiveness
  • Exercises: Inner Dialogue and Rights and Responsibilities
  • Positive Thinking
MODULE 7:  Body Language and Assertiveness
Learning outcomes:
Understand the importance of how body language can impact on behaviours.
Topics covered:
  • How Important is Body Language ?
  • The Nature of Assertive Body Language
  • Demonstrating Assertive Body Language
MODULE 8:  The Three Step Approach to Being Assertive
Learning outcomes:
Learn a simple three step process on which you can base all your assertive communication.
Topics covered:
  • Guidelines for Assertive Words
  • The Three Step Approach
  • Exercises in Applying the Three Step Approach
MODULE 9:  Proven Assertiveness Techniques
Learning outcomes:
Be able to use a number of proven techniques such as reflecting, fogging and the broken record can be used in assertive communication.
Topics covered:
  • Reflecting/Playback
  • Fogging
  • Broken Record
  • Positive and Negative Enquiry
  • Asking for More Time
  • Explaining the Consequences
  • The Power of Silence
  • "What If"
  • "What do You Think?"
  • "What Would You Do in My Shoes?"
MODULE 10:  Putting Assertiveness into Action
Learning outcomes:
Learn how to make and refuse requests assertively without impacting poorly on working or personal relationships.
Topics covered:
  • How to Say "No": Refusing Requests
  • Tips for Refusing Requests Assertively
  • Making Requests
  • Tips for Making Requests Assertively
  • Applying Assertiveness to Your Own Situation
MODULE 11:  Your Personal Action Plan

Assertiveness Basics (Half Day)

[Duration: half day]

Assertiveness Basics (Half Day)

  • Introduction and Course Overview
  • Different Types of Behaviour
  • Body Language and Assertiveness
  • The Three Step Approach to Being Assertive
  • Proven Assertiveness Techniques
  • Putting Assertiveness into Action
  • Your Personal Action Plan



Emma Lewis, Oct 31 2016
Course rating of 4 stars "Our trainer Louise was great, we were only a small group of 3 and we were all nervous and not sure what to expect, she made me feel at ease and comfortable in the session. Thank you!"

Laura Savino, Oct 20 2016
Course rating of 4 stars "Very good trainer - very engaging. "

Carmine Silvestri , Sep 29 2016
Course rating of 4 stars "This course was intelligent, interesting and achieves it's goals. The instructions were easy to follow and my instructor was very knowledgeable, approachable and adaptable, I would recommend the course to anyone interested in gaining key skills in this area."

Ellen Simms , Sep 22 2016
Course rating of 5 stars "Ray was a very good trainer and I would recommend this course to any one in my company."

Ayshea Ashford , Aug 1 2016
Course rating of 5 stars "Really enjoyed how the course was delivered by Terry"

melissa martin, Jul 21 2016
Course rating of 4 stars "I really liked the instructor, he know what he was talking about and was easy to speak to, which allowed for ideas to be brought to the table. "

Archana Vaity, Jul 20 2016
Course rating of 3 stars "I liked the course, it helped to bring out the "Assertive" person in me and helped me to analyse my weak points that were either leading to me being a passive or aggressive person depending on every situation faced. The course has truly helped in being a judge for myself and acting in the right way. Thank you Activia "

Mrs Karen Cooper, Jun 27 2016
Course rating of 4 stars "I would like to say the trainer was very helpful "

Gemma Pearce, Jun 22 2016
Course rating of 4 stars "The trainer was excellent, very engaging. It was nice having such a small group as meant individual situations could be discussed"

Naomi Brand, May 25 2016
Course rating of 4 stars "I found the course extremely helpful and Lorraine was really great. She put the group at ease immediately and this made the course not only useful but enjoyable."

Marie Murphy, May 25 2016
Course rating of 4 stars "Just to thank Lorraine for a lovely day and making the class fun and enjoyable"

Audrey Clark, May 18 2016
Course rating of 5 stars "Very pleased with the trainer's approach and his attitude"

Kayleigh Fairhurst, May 18 2016
Course rating of 4 stars "Liam was brilliant and was a very flexible trainer who answered all of our questions clearly and concisely."

Robert Kinsey, Mar 30 2016
Course rating of 4 stars "Thanks for the course - the trainer was excellent and deserves special mention both for her knowledge in the subject area and the excellent, clear and inclusive manner in which she delivered the course."

Nicola Kirkby, Feb 22 2016
Course rating of 5 stars "I really enjoy the way you do your courses and I think you keep people enjoying the courses throughout the day."



Blended learning
FREE E-learning Revision

With our latest Assertiveness courses, you get free e-learning revision for a full 12 months after your class so you can reinforce the knowledge you have gained.

Access is simple: go to and log in using your email address.   This will give you free access to our e-learning revision modules.

Note: These have been developed and written exclusively by Activia to maximise effectiveness, by matching the e-learning exactly to what you cover in class.   We hope you have fun, on the day of the course and with honing your knowledge afterwards!

General Information

All Activia assertiveness training courses have been created, reviewed and developed to ensure up to date provision and constantly improving standards of content. Our Assertiveness training is interactive and classroom-based which maximises learning through the ability to ask questions and discuss specific issues.

Class Sizes

Maximum class size for Assertiveness courses is 10 delegates, which ensures that attendees get adequate time for personal attention from the instructor. At some of our centres, the maximum class size is 12 delegates.

Note that we never cancel our scheduled classes -- even if there are only one or two delegates -- so once you have booked, your place is assured.

For training at your offices, we can deliver classes of up to 15 delegates, though with bigger class sizes you must understand that there is less time for questions from delegates, and this may affect the quality of their experience.

How to book
Course, dates and delegate numbers
Decide on the Assertiveness course you want, the date(s) you can attend, and the number of delegates involved
Training location
Also decide whether you want training at your offices or at one of our centres
Speedy course booking
You can use the Speedy Quote option to contact us for a quick price, or you can book online from the schedule on this website
Call us
if at any time you want help or advice, or you want to book on the telephone, just call us on 0333 6000 111 to speak to one of our friendly training advisors

Note: With non-credit card bookings you must sign and return a Booking Form before we can confirm your training.

Also note: If you are a private individual you must pay by credit card at the time of booking.

The confirmation process
Course places allocated
Your place is allocated, along with workbooks (and lunches if it's at our centre)
Booking confirmation
You receive an official confirmation, with joining instructions (and directions if it's at our centre)
Training invoice
You receive a VAT invoice

Note: Please allow 1 - 2 working days for your confirmation and invoice.

What happens on the day

If you are coming to our centre, dress code is smart casual.   Refreshments and a free buffet lunch will be provided, but please note that, as a training company who relies on caterers, we are unable to reliably provide for differing dietary requirements, so if you are in any doubt then please bring your own.   The timetable is as follows:













Note: break times can vary according to the needs of the training, and course duration for smaller class sizes are usually shorter because fewer delegates have fewer questions !

For training at your offices, this itenerary can be varied by prior arrangement.

What you get

With your Assertiveness training course from Activia, you get a free workbook, so you can review and revise afterwards to reinforce your knowledge. With all Assertiveness at Work courses, you are also given 12 months access to free e-learning revision which will further help you to reinforce the lessons you have learned.

Every delegate on a Assertiveness course also gets an Activia Training Attendance Certificate.

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We can enhance your skills with Assertive Behaviour course at any of our twelve training centres UK wide, or we can come to your offices: if you have groups of three or more staff who need training, this is a very convenient, flexible and cost effective option. Moreover, most of our assertiveness courses are 1 day, which keeps "out of office" periods for attendees to a minimum.

We have been delivering developing assertiveness all over the UK since 1995 and have continually developed our philosophy of high quality, flexible and results-driven provision of training in Assertiveness to ensure constantly improving standards of quality.   So you can be confident that we have the expertise, and the experience, to give you a great return on your investment in Training in Assertiveness from Activia.

Why not contact us today to see how we can help with providing your training courses for Assertiveness ?

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Contact Details

Activia Training

Locations Address: Head Office, Regus House,
268 Bath Road
Slough, Berkshire SL1 4DX

Phone Sales:           0333 6000 111

Service:       0333 6000 555

Accounts:   0333 6000 777

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